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~person:"Šerić, Maja"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
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Brand image
Kundenzufriedenheit
Beziehungsmarketing
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Šerić, Maja
Han, Heesup
36
Gil Saura, Irene
22
Homburg, Christian
22
Prentice, Catherine
22
Loureiro, Sandra Maria Correia
21
Mattila, Anna S.
20
Svensson, Göran
19
Hyun, Sunghyup Sean
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Mittal, Vikas
15
Usman, Osly
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Bilgihan, Anil
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Hollebeek, Linda D.
14
Wong, IpKin Anthony
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Aksoy, Lerzan
13
Bang, Nguyen
13
Bruhn, Manfred
13
Huber, Frank
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Japutra, Arnold
13
Khan, Imran
13
Kim, Wansoo
13
Rather, Raouf Ahmad
13
Balaji, M. S.
12
Klaus, Philipp
12
Quach, Sara
12
Stock-Homburg, Ruth
12
Ahn, Jiseon
11
Casidy, Riza
11
Evanschitzky, Heiner
11
Gustafsson, Anders
11
King, Ceridwyn
11
Kumar, V.
11
Kumar, Vikas
11
Park, Jungkun
11
Roy, Sanjit
11
Sreejesh, S.
11
Verhoef, Peter C.
11
Wieseke, Jan
11
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10
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Journal of hospitality marketing & management
2
The journal of brand management : an international journal
2
International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
11
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1
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Analysing the fulfilment of service recovery paradox in retailing
Fayos-Gardó, Teresa
;
Moliner-Velázquez, Beatriz
; …
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 369-389
Persistent link: https://www.econbiz.de/10011772407
Saved in:
4
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
5
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
6
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
7
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
8
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
9
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
10
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
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