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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A. - 2004
Persistent link: https://www.econbiz.de/10002011745
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Strategic market management
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000078360
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641
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Strategic market management
Aaker, David A. - 2005 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001928309
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
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An outside-in approach to resource-based theories
Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046