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Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.

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Aaker, David A.; Day, George S. - 1986 - 3. ed.

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Marketing research

Aaker, David A. - 1990 - 4. ed

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Developing business strategies

Aaker, David A. - 1988 - 2. ed.

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Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 1998 - 6. ed.

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Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., internat. ed

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Strategic market management : global perspectives

Aaker, David A.; McLoughlin, Damien - 2010 - 1. ed.

Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value...

Persistent link: https://www.econbiz.de/10003901296

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Aaker, David A.; Kumar, V.; Day, George S. - 2001 - 7. ed.

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Marketing research

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Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595