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Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.; Miao, C. Fred; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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Transformational relationship events
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
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Dynamic relationship marketing
Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: Journal of marketing 80 (2016) 5, pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
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Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon; Sridhar, Shrihari; Henderson, Conor M.; … - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
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The role of culture in international relationship marketing
Samaha, Stephen A.; Beck, Joshua T.; Palmatier, Robert W. - In: Journal of marketing 78 (2014) 5, pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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Creating effective online customer experiences
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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The "first principles" of marketing strategy
Palmatier, Robert W.; Crecelius, Andrew T. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 5-26
Persistent link: https://www.econbiz.de/10012113560