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Catalog Mix Adaptation To International Markets: An Empirical Study
Robles, Fernando; Akhter, Syed - 1997
literature on international marketing strategy adaptation reveals that this decision depends on the environment, industry, market … speculate that U.S. catalog firms are making adaptations to reduce the costs of international marketing operations. This cost …
Persistent link: https://www.econbiz.de/10009484486
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Can Brazilian firms survive the Chinese challenge: Effects of globalization on markets, strategies, and performance
Akhter, Syed; Barcellos, Paulo Fernando Pinto - 2011
, developing new products, and differentiating offerings. Overall, marketing performance of Brazilian firms was positive, but …
Persistent link: https://www.econbiz.de/10009484492
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An empirical note on regionalization and globalization
Akhter, Syed; Beno, Colleen - 2011
FDI at the regional level. Second, it draws strategic business and marketing implications of this development …
Persistent link: https://www.econbiz.de/10009484493
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Globalization, Expectations Model of Economic Nationalism, and Consumer Behavior
Akhter, Syed - 2007
business and global marketing and to business executives involved in managing global operations. …
Persistent link: https://www.econbiz.de/10009484545
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Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy
Akhter, Syed - 2009
marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …
Persistent link: https://www.econbiz.de/10009484546
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Leveraging Internal Competency and Managing Environmental Uncertainty: Propensity to Collaborate in International Markets
Akhter, Syed; Robles, Fernando - 2006
Purpose ? The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate...
Persistent link: https://www.econbiz.de/10009484547