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~person:"Albers, Sönke"
~person:"Sheth, Jagdish N."
~type_genre:"Sammelwerk"
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Albers, Sönke
Sheth, Jagdish N.
Bruhn, Manfred
49
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32
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28
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26
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17
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ECONIS (ZBW)
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Marketing
mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000665335
Saved in:
2
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Environmental sustainability, innovations for emerging markets and
marketing
in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
6
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
7
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
8
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
9
The future of
marketing
: critical 21st century perspectives
Kitchen, Philip J.
(
ed.
);
Sheth, Jagdish N.
(
contributor
)
-
2003
-
1. publ.
Persistent link: https://www.econbiz.de/10001702742
Saved in:
10
Does
marketing
need reform? : fresh perspectives on the future
Sheth, Jagdish N.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003082071
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