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Success factors in product seeding : the role of homophily
Nejad, Mohammad G.; Amini, Mehdi; Babakus, Emin - In: Journal of retailing 91 (2015) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10010500755
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Alternative measures of price perceptions : implications for service evaluation models
Nejad, Mohammad G.; Evans, Robert D. <Jr.>; Babakus, Emin - In: Services marketing quarterly 30 (2009) 4, pp. 397-417
Persistent link: https://www.econbiz.de/10003900873
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The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Alexandrov, Aliosha; Lilly, Bryan; Babakus, Emin - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 531-546
Persistent link: https://www.econbiz.de/10010126686
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Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.; Sherrell, Daniel L.; Babakus, Emin - In: Journal of marketing theory and practice 22 (2014) 2, pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
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Convenient = competitive? : how Brick-and-Mortar retailers can cope with online competition
Sen, Sandipan; Alexandrov, Aliosha; Jha, Subhash; … - In: Review of managerial science : RMS 17 (2023) 5, pp. 1615-1643
Persistent link: https://www.econbiz.de/10014335404
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The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Alexandrov, Aliosha; Lilly, Bryan; Babakus, Emin - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 531-546
Persistent link: https://www.econbiz.de/10010162033