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Product development in the automotive industry: crucial success drivers for technological innovations
Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology marketing : IJTMkt 3 (2008) 3, pp. 203-222
Persistent link: https://www.econbiz.de/10008270467
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Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements
Gerhard, Daniel; Brem, Alexander; Baccarella, Christian; … - In: International journal of management 28 (2011) 1, pp. 330-349
Persistent link: https://www.econbiz.de/10008891061
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Strategic directions on innovation management - a conceptual framework
Horn, Christian; Brem, Alexander - In: Management research review 36 (2013) 10, pp. 939-954
Persistent link: https://www.econbiz.de/10010176160