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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Are you a "vigilant leader"?
Day, George S.; Schoemaker, Paul J. - In: MIT sloan management review 49 (2007/08) 3, pp. 43-51
Persistent link: https://www.econbiz.de/10003714562
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.; Kotler, Philip - 2008 - 7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.; Kotler, Philip - 2007 - 7. ed.
Persistent link: https://www.econbiz.de/10003517711
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An outside-in approach to resource-based theories
Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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The interface of marketing and strategy
Day, George S. (ed.) - 1990
Persistent link: https://www.econbiz.de/10012878718
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1991 - 4th ed.
Persistent link: https://www.econbiz.de/10013476860