With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities … could be supplied as retail branded beef products. Factor analysis identifies two alternative attribute bundles as branding …

Beef food safety events have contributed to considerable market volatility, produced varied consumer reactions, created … policy debates, sparked heated trade disputes, and generally contributed to beef industry frustrations. Better understanding … of the forces causing observed consumer reactions in light of beef food safety events is critical for policy makers and …

they adopt this technology without any associated increases in demand for fed cattle. Retail beef demand increases of 1 …

information source has an impact on US consumers’ beef brand choices; 2) which labels, certifications and endorsements are chosen … different perceptions on information sources and beef brand choices. Data are collected through an on-line survey on a …