Japanese major alcoholic beverage companies, whose businesses are mainly the production and sale of beer products, stand at a strategic crossroads. There are several reasons: a slow decrease in the Japanese population, which leads to a smaller drinking population; diversification of customers'...

This thesis explores the changes occurring in the software industry and the strategic implications thereof. The software industry has historically benefited from the rapid introduction of new platforms and applications, an increasing user base and nearly contiguous cycles of growth. However,...

Competition in the business world is becoming harsher as markets shrink due to the financial crisis of the late 2000s. Firms have to leverage their core competencies to survive by attracting more customers and attaining more efficient operations. In such circumstances, diversified corporations...

(cont.) that threaten to disappear cause decision makers to invest more effort and money in order to keep these options open, even when the options themselves seem to be of little interest. The last experiment provides initial evidence that the mechanism underlying the tendency to keep doors...

In the backdrop of the dotcom bubble burst, companies cleaned up the excesses of the nineties and are more agile and efficient than ever before. However, companies face tremendous pressure to improve shareholder returns. A new trend is emerging as more and more capital is flowing into Private...

The long-run effect of banner advertisements is among the most complex topic in the internet world. Media spending on online marketing has grown from $3 billion in 1999 to $9 billion in 2004. Forecasts (Jupiter Research 2005) expect this growth to double in the next five years. The proportion of...