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~person:"Assael, Henry"
~person:"Wong, Veronica"
~subject:"Konsumentenverhalten"
~subject:"USA"
~type_genre:"Glossary included"
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Assael, Henry
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Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
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2
Grundlagen des
Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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