We analyze the costs and benefits of using social image to foster virtuous behavior. A Principal seeks to motivate … reputation-conscious agents to supply a public good. Each agent chooses how much to contribute based on his own mix of public … in the fundamental or the image-motivated component of average preferences), privacy should generally be greater than in …

social reputation or self-respect. The presence of rewards or punishments creates doubt as to the true motive for which good …

for social reputation or self-respect. Rewards or punishments (whether material or image-related) create doubt about the …