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~person:"Bagozzi, Richard P."
~subject:"Business"
~subject:"Economics / Management Science"
~type:"other"
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Premiummarke - quo vadis?
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Bagozzi, Richard P.
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Goal hierarchies as antecedents of market structure
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2006
grounding is especially needed in the specification of
marketing
strategies. A self-regulatory model of consumer consideration …
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