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Advertising strategy : a communication theory approach

Percy, Larry; Rossiter, John R. - 1980

Persistent link: https://www.econbiz.de/10000054501

Strategic advertising management

Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001

Persistent link: https://www.econbiz.de/10001565629

Strategic advertising management

Percy, Larry; Elliott, Richard - 2005 - 2. ed.

Persistent link: https://www.econbiz.de/10002259732

Financial phantasmagoria : corporate image-work in times of crisis

De Cock, Christian; Baker, Max; Volkmann, Christina - In: Organization : the critical journal of organization, … 18 (2011) 2, pp. 153-172

Persistent link: https://www.econbiz.de/10009124278

Missing ingredients in cause-related advertising : the right formula of execution style and cause framing

Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 231-256

Persistent link: https://www.econbiz.de/10009744453

Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness

Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 741-771

Persistent link: https://www.econbiz.de/10009674969

Financial Phantasmagoria : Corporate Image-Work in Times of Crisis

De Cock, Christian - 2014

Over the period January-December 2008 we collected 241 separate advertisements from 61 financial institutions published in the Financial Times. Reading across the ensemble of ads for themes and evocative images, sketching an outline in symbolic space as it were, provides an impression of the...

Persistent link: https://www.econbiz.de/10013070410

Strategic advertising management

Percy, Larry; Elliott, Richard - 2016 - Fifth edition

Persistent link: https://www.econbiz.de/10013480091

Strategic advertising management

Percy, Larry; Elliott, Richard - 2012 - 4. ed.

Persistent link: https://www.econbiz.de/10013480347