Narrow search
Showing 1 - 10 of 25
Cover Image
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; … - In: Journal of strategic marketing 30 (2022) 5, pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Cover Image
Stimulating consumer community creation through a co-design approach
Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Cover Image
When new product development fails in China : mediating effects of voice behaviour and learning from failure
Bang, Nguyen; Chen, Junsong; De Cremer, David - In: Asia Pacific business review 23 (2017) 4, pp. 559-575
Persistent link: https://www.econbiz.de/10012154059
Cover Image
Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen; Chen, Junsong; Chen, Cheng-hao Steve; Yu, … - In: The service industries journal 34 (2014) 15, pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
Cover Image
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Cover Image
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu; Bang, Nguyen; Han, Sung Ho; Chen, Cheng-Hao … - In: Information technology and management 16 (2015) 4, pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Cover Image
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali; Bang, Nguyen; Mutum, Dilip S.; … - In: Electronic markets : the international journal on … 26 (2016) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Cover Image
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen; Rauschnabel, Philipp A.; … - In: Journal of service theory and practice : JSTP 27 (2017) 3, pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Cover Image
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit; Balaji, M. S.; Sadeque, Saalem; Bang, Nguyen; … - In: Technological forecasting & social change : an … 124 (2017), pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Cover Image
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264
Persistent link: https://www.econbiz.de/10011444907