Empirical research has recently paid considerable attention to the role of environmental factors in explaining regional variations in entrepreneurial activity. However, cognitive models have not usually included these factors in their analyses. Therefore, the main objective of this study is to...

The aim of this study is to predict Gen Z Consumers’ behavioural intention towards travelling to tourism destinations in the context of sustainability by developing an integrated structural model that incorporates the Theory of Planned Behaviour model with the additional constructs i.e....

Cultural heritage tourism is widely acknowledged as one of the main attractions of tourism and the role of various stakeholders in the conservation and sustainable development of these irreplaceable destinations is widely discussed. However, little attention has been paid to the investigation of...