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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298
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A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
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Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.; Görtz, Gunnar; Exler, Stefanie - 2007
Persistent link: https://www.econbiz.de/10003516871
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Effective sales promotion
Bauer, Hans H.; Görtz, Gunnar; Haber, Tobias E. - 2007
Persistent link: https://www.econbiz.de/10003516872
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A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis; Paap, Richard; Horváth, Csilla; Franses, … - 2005
Persistent link: https://www.econbiz.de/10003088746
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Das Modell-System von RAO/THOMAS als Entscheidungshilfe für Sonderpreis-Aktions-Entscheidungen von Markenartikelherstellern
Deutsch, Wilhelm - 1981
Persistent link: https://www.econbiz.de/10013416041