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~person:"Bauer, Raymond Augustine"
~person:"Percy, Larry"
~subject:"Advertising planning"
~subject:"Werbungsforschung"
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Advertising planning
Werbungsforschung
Werbung
18
Advertising
10
Marketingmanagement
7
Marketing management
6
Strategisches Management
5
Werbeplanung
5
Strategische Planung
4
Informationstheorie
3
Kommunikationspolitik
3
Marketingstrategie
3
Strategic management
3
Unternehmen
3
Vereinigte Staaten
3
Werbestrategie
3
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Management
2
Sales-promotion
2
Theorie
2
Theory
2
Werbewirkung
2
Absatzpolitik
1
Communication
1
Elektronik
1
Forschung
1
Kommunikation
1
Methodologie
1
Methodology
1
Research
1
Selling
1
Verbraucher
1
Verkauf
1
Werbungsmittel
1
Werbungspsychologie
1
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English
7
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Bauer, Raymond Augustine
Percy, Larry
Brunner, Christian Boris
4
Elliott, Richard
4
Fryburger, Vernon
4
Sandage, Charles Harold
4
Schrattenecker, Gertraud
4
Schweiger, Günter
4
Galeotti, Andrea
3
Gijsenberg, Maarten J.
3
Jugenheimer, Donald W.
3
Kelley, Larry D.
3
King, Stephen
3
Okazaki, Shintaro
3
Pepels, Werner
3
Aaker, David A.
2
Ambler, Tim
2
Araujo, Luis
2
Baker, Max
2
Broadbent, Simon
2
Bursk, Edward C.
2
Cansier, Adrienne
2
Chandra, Ambarish
2
Chang, Chun-tuan
2
De Cock, Christian
2
Dekimpe, M. G.
2
Dirksen, Charles J.
2
Freund, James
2
Gordon, Brett R.
2
Gou, Qinglong
2
Gärtner, Robert Henrik
2
Hartmann, Wesley R.
2
Hollenbeck, Brett
2
Jacobi, Erik S.
2
Jones, John Philip
2
Kroeger, Arthur
2
Mahrdt, Niklas
2
Martín Herrán, Guiomar
2
Moorthy, Sridhar
2
Moraga-González, José L.
2
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American association of Advertising Agencies
1
Study on the consumer judgment of advertising
1
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Advertising and consumer psychology conferences
1
Praeger scientific
1
Praeger special studies
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ECONIS (ZBW)
7
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1
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
2
Advertising and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
3
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
Saved in:
4
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
5
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
6
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
7
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10013480347
Saved in:
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