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~person:"Baumgarth, Carsten"
~person:"Kanuk, Leslie Lazar"
~type_genre:"Glossary included"
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Consumer behaviour : a practic...
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Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
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1987
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3. ed
Persistent link: https://www.econbiz.de/10000724345
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
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2008
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Consumer behaviour : a European outlook
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
;
Hansen, Håvard
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2008
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1 publ. in the UK
Persistent link: https://www.econbiz.de/10003571682
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