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Valuable virality
Akpinar, Ezgi; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 2, pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
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How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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Social transmission, emotion, and the virality of online contents
Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
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Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
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Fired up for the future : how time shapes sharing
Weingarten, Evan; Berger, Jonah - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 432-447
Persistent link: https://www.econbiz.de/10011738988