Similar Search Results - EconBiz

Aesthetics and ephemerality: Observing and preserving the luxury brand

Pierre, Berthon; Pitt, Leyland F.; Parent, Michael; … - 2009

While luxury brands are one of the most profitable and fastest growing segments of the brand pantheon, they are the least understood. There is no established definition as to what a luxury brand is; no clear understanding of the value dimensionality of luxury brands; and no rigorous...

Persistent link: https://www.econbiz.de/10009458660

E-relationships for e-readiness : culture and corruption in international e-B2B

Berthon, Pierre R.; Pitt, Leyland F.; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91

Persistent link: https://www.econbiz.de/10003650451

Rethinking marketing : an entrepreneurial imperative

Schindehutte, Minet; Morris, Michael H.; Pitt, Leyland F. - 2009

Persistent link: https://www.econbiz.de/10003577828

Aesthetics and ephemerality : observing and preserving the luxury brand

Berthon, Pierre R.; Pitt, Leyland F.; Parent, Michael; … - In: California management review 52 (2009/10) 1, pp. 45-66

Persistent link: https://www.econbiz.de/10003960192

Business-to-business marketing : a strategic approach

Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.

Persistent link: https://www.econbiz.de/10001535221

Brand worlds : from articulation to integration

Berthon, Pierre R.; Pitt, Leyland F.; Chakrabarti, Ronika; … - In: Journal of advertising research 51 (2011), pp. 182-194

Persistent link: https://www.econbiz.de/10009126979

Are There Excellent Service Firms, and Do They Perform Well?

Caruana, Albert; Pitt, Leyland F.; Morris, Michael H. - In: The service industries journal 15 (1995) 3, pp. 243-256

Persistent link: https://www.econbiz.de/10007334129

Business-to-business marketing : a strategic approach

Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.

Persistent link: https://www.econbiz.de/10004731403

Informal Sector Activity as Entrepreneurship: Insights from a South African Township

Morris, Michael H.; Pitt, Leyland F. - In: Journal of small business management : JSBM ; a joint … 33 (1995) 1, pp. 78-86

Persistent link: https://www.econbiz.de/10005998895

The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross-national Comparison

Morris, Michael H.; Pitt, Leyland F. - In: European journal of marketing : EJM 27 (1993) 9, pp. 36-57

Persistent link: https://www.econbiz.de/10006106398

A service of the