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~person:"Bessant, John R."
~person:"Iyengar, Radha"
~subject:"United States"
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Bessant, John R.
Iyengar, Radha
Audretsch, David B.
24
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19
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technology analysis & strategic management
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of economic geography
1
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Search practices for discontinuous
innovation
: scale development and construct validation
Aloini, Davide
;
Bessant, John R.
;
Martini, Antonella
; …
- In:
Technology analysis & strategic management
25
(
2013
)
10
,
pp. 1139-1160
Persistent link: https://www.econbiz.de/10010237065
Saved in:
2
Editorial :
Innovation
- into the future
Trifilova, Anna
;
Bessant, John R.
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009710086
Saved in:
3
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
4
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
6
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
7
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
8
Introduction:
Innovation
and economic geography: a review and analysis
Howells, Jeremy
;
Bessant, John R.
- In:
Journal of economic geography
12
(
2012
)
5
,
pp. 929-942
Persistent link: https://www.econbiz.de/10009670861
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