organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial … performance, and employment and that the broader social benefits of innovation are even greater [2]. However, managing innovation … manage the innovation process or manage it in an ad hoc way. Studies confirm that only around 12% of organizations …

This paper responds to the lack of research investigating procedural differences in open innovation collaboration … relevant knowledge, and indirect search, i.e. revealing an innovation problem to a potential pool of contributors, we find that … and management of open innovation …

Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation … process, has been established as a method of user innovation in consumer goods industries. In this study we apply this …