Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels._ Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and...

"Innovative firms outperform, in both employment and sales, firms that fail to innovate [1]. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social...