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~person:"Borgh, Michel van der"
~person:"Heijden, Gielis A. H."
~subject:"Business-to-business marketing"
~subject:"Organisationale Ambidextrie"
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Business-to-business marketing
Organisationale Ambidextrie
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Borgh, Michel van der
Heijden, Gielis A. H.
Nijssen, E. J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Alternative mechanisms guiding salespersons' ambidextrous product selling
Borgh, Michel van der
;
Jong, Ad de
;
Nijssen, E. J.
- In:
British journal of management : BJM
28
(
2017
)
2
,
pp. 331-353
Persistent link: https://www.econbiz.de/10011684401
Saved in:
2
Beyond the retention-acquisition trade-off : capabilities of ambidextrous sales organizations
Nijssen, E. J.
;
Guenzi, Paolo
;
Borgh, Michel van der
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011738300
Saved in:
3
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
Saved in:
4
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
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