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The good guys don't always win: the effect of valence on service perceptions and consequences
Brady, Michael K.; Voorhees, Clay M.; Jr, J.Joseph Cronin; … - In: The journal of services marketing 20 (2006) 2-3, pp. 83-91
Persistent link: https://www.econbiz.de/10007273470
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The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K.; Bourdeau, Brian L.; Heskel, Julia - In: The journal of services marketing 19 (2005) 6-7, pp. 401-410
Persistent link: https://www.econbiz.de/10007096259
Cover Image
The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K.; Bourdeau, Brian L.; Heskel, Julia - In: The journal of services marketing 19 (2005) 6, pp. 401-410
Persistent link: https://www.econbiz.de/10007097222
Cover Image
The good guys don't always win: the effect of valence on service perceptions and consequences
Brady, Michael K.; Voorhees, Clay M.; Jr, J.Joseph Cronin; … - In: The journal of services marketing 20 (2006) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10007222389