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Organizations often empower employees at all levels to propose innovation ideas that rely on their first-hand knowledge … of their standard task (i.e. employee-initiated innovation). Many, however, struggle with motivating employees to develop … incentivized do not explicitly include innovation. Prior analytical research posits that low-powered incentives can motivate …
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Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...
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.e., standard tasks) influences workers’ propensity to engage in employee-initiated innovation (EII). EII corresponds to innovation …). In contrast, we find no difference attributable to standard task incentive design in the proposal of innovation ideas … employees’ conceptual focus around the standard task and hinders employee engagement in broad-scope innovation activities …
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Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
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