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Product Development in the Automotive Industry : Crucial Success Drivers for Technological Innovations

Gerhard, Daniel - 2014

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

Persistent link: https://www.econbiz.de/10012751150

Digital platform-based business models : an exploration of critical success factors

Rohn, Daniel; Bican, Peter; Brem, Alexander; Kraus, Sascha - In: Journal of engineering and technology management : JET-M 60 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012649059

How to integrate suppliers into the innovation process? : an explorative case of champion formalization in the purchasing department in times of open innovation

Maier, Maximilian A.; Rück, Peter; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 6, pp. 1750036-1-17

Persistent link: https://www.econbiz.de/10011816362

Critical success factors in the front and of innovation : results from an empirical study

Wagner, Simon; Bican, Peter; Brem, Alexander - In: International journal of innovation management 25 (2021) 4, pp. 2150046-1-2150046-36

Persistent link: https://www.econbiz.de/10012610595

How can the lean startup approach improve the innovation process of established companies? : an experimental approach

Scheuenstuhl, Felix; Bican, Peter; Brem, Alexander - In: International journal of innovation management 25 (2021) 3, pp. 2150029-1-2150029-38

Persistent link: https://www.econbiz.de/10012593349

Product development in the automotive industry : crucial success drivers for technological innovations

Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology marketing : IJTMkt 3 (2008) 3, pp. 203-222

Persistent link: https://www.econbiz.de/10003764282

What do we know about innovation success factors?

Brem, Alexander (ed.); Tidd, Joseph (ed.); … - 2019

Persistent link: https://www.econbiz.de/10011955249

Innovation hub how-to : lessons from Silicon Valley

Berger, Andreas; Brem, Alexander - In: Global business and organizational excellence : a … 35 (2015/2016) 5, pp. 58-70

Persistent link: https://www.econbiz.de/10011508507