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Pritchett, James G.; Liu, Donald J.; Kaiser, Harry M. - Department of Applied Economics, College of … - 1997

Persistent link: https://www.econbiz.de/10005803661

Cash Wheat Marketing: Strategies for Real People

Brorsen, B. Wade; Anderson, Kim B. - In: Journal of Agribusiness 12 (1994) 2

A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through … cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on … outlook and futures trading and more emphasis on simple marketing strategies that people really use. An empirical example of …

Persistent link: https://www.econbiz.de/10008533303

Which Consumers Are Most Responsive to Media-Induced Food Scares?

Payne, Collin R.; Messer, Kent D.; Kaiser, Harry M. - In: Agricultural and Resource Economics Review 38 (2009) 3

In understanding decreases in demand after exposure to media-induced food scares, aggregate data are almost exclusively presented without taking into consideration potential confounding variables. However, a better approach may be to use an experimental design coupled with targeting homogeneous...

Persistent link: https://www.econbiz.de/10008508651

Global Welfare Impacts of U.S. Meat Promotion Activities

Henneberry, Shida Rastegari; Mutondo, Joao E.; Brorsen, … - In: Agricultural and Resource Economics Review 38 (2009) 3

An equilibrium displacement model of the U.S. meat markets is used to measure the potential impacts of promotion investment, differentiating meats by types and by supply source, taking into account the U.S. participation in global meat markets, and considering imperfect competition in the meat...

Persistent link: https://www.econbiz.de/10008508656

Welfare Impacts of BSE-Driven Trade Bans

Mutondo, Joao E.; Brorsen, B. Wade; Henneberry, Shida … - In: Agricultural and Resource Economics Review 38 (2009) 3

There is often a need to respond quickly to assess the likely implications of policy changes. Here, an equilibrium displacement model is adapted to study international bans on U.S. beef. An equilibrium displacement model offers a convenient way of quickly predicting the effects of supply and...

Persistent link: https://www.econbiz.de/10008508658

Foreword: Special Issue on Promotion through Consumer Information on Food Product Credence Attributes

Kaiser, Harry M. - In: Agricultural and Resource Economics Review 38 (2009) 3

Persistent link: https://www.econbiz.de/10008508661

Dairy-borne Disease Outbreak and Milk Demand: A Study Using Outbreak Surveillance Data

Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and Resource Economics Review 38 (2009) 3

advertising expenditures or a 10 percent increase in expenditures on non-advertising marketing activities can offset the negative …

Persistent link: https://www.econbiz.de/10008508665

Optimal Length of Moving Average to Forecast Futures Basis

Hatchett, Robert B.; Brorsen, B. Wade; Anderson, Kim B. - In: Journal of Agricultural and Resource Economics 35 (2010) 1

The question addressed in this study is which length of historical moving average provides the best forecast of futures basis. Differences in observed forecast accuracy among the different moving averages are usually less than a cent per bushel, and most are not statistically significant....

Persistent link: https://www.econbiz.de/10008508935

THE DAIRY CASE MANAGEMENT PROGRAM: DOES IT MOOOVE MORE MILK?

Schmit, Todd M.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 2004

High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An...

Persistent link: https://www.econbiz.de/10005500375

Status-Quo-Bias and Voluntary Contributions: Can Lab Experiments Parallel Real World Outcomes for Generic Advertising?

Messer, Kent D.; Kaiser, Harry M.; Schulze, William D. - Agricultural and Applied Economics Association - AAEA - 2004

Many commodities have programs assessing producers for generic advertising. Ads such as "Got Milk?" and the "Incredible Edible Egg" are a public good for producers. Most of these programs originally used the Voluntary Contribution Mechanism, but have now become mandatory because of free-riding....

Persistent link: https://www.econbiz.de/10005500437