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~person:"Brown, Stephen"
~person:"Grundy, Bruce D."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Marketing theory
13
Marketingtheorie
13
Brand management
12
Markenführung
12
Brand image
9
Consumer behaviour
9
Markenimage
9
Marketing
8
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Ökonomische Ideengeschichte
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Brown, Stephen
Grundy, Bruce D.
Hackley, Christopher E.
1
Jensen Schau, Hope
1
McDonagh, Pierre
1
Patterson, Anthony
1
Schau, Hope Jensen
1
Shultz, Clifford J.
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Tiwsakul, Amy Rungpaka
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Journal of customer behaviour
2
Marketing theory
2
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
Wake up and smell the coffin : an introspective obituary
Brown, Stephen
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 461-466
Persistent link: https://www.econbiz.de/10009512753
Saved in:
2
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
Saved in:
3
Petals on a wet, black brand : the place of poetry in consumer culture theory
Brown, Stephen
-
2014
Persistent link: https://www.econbiz.de/10010475710
Saved in:
4
How to win sales and influence customers : a black swan story
Brown, Stephen
- In:
Journal of customer behaviour
7
(
2008
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003721683
Saved in:
5
The X-Factor enigma : Simon Cowell and the marketization of existential liminality
Hackley, Christopher E.
;
Brown, Stephen
;
Tiwsakul, Amy …
- In:
Marketing theory
12
(
2012
)
4
,
pp. 451-469
Persistent link: https://www.econbiz.de/10009697257
Saved in:
6
Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
Saved in:
7
Writing Russell Belk: excess all areas
Brown, Stephen
;
Schau, Hope Jensen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 143-165
Persistent link: https://www.econbiz.de/10003731423
Saved in:
8
Writing consumer research : the world according to Belk
Brown, Stephen
;
Jensen Schau, Hope
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 349-368
Persistent link: https://www.econbiz.de/10003617584
Saved in:
9
Me-search? Search me! : a new twist in the tale of introspection
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1343-1373
Persistent link: https://www.econbiz.de/10012695286
Saved in:
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