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Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen - In: Journal of customer behaviour 8 (2009) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
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Animal house : brand mascots, mascot brands and more besides
Brown, Stephen - In: Journal of customer behaviour 13 (2014) 2, pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
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Is branding going gothic? : a descent into the Mallström
Brown, Stephen - In: Journal of customer behaviour 19 (2020) 2, pp. 175-197
Persistent link: https://www.econbiz.de/10012299029
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Figures in the carpet of branding
Brown, Stephen - In: Journal of service management 33 (2022) 3, pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
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Brands on a wet, black bough : marketing the masterworks of modernism
Brown, Stephen - In: Arts and the market 5 (2015) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10011431954
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Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen; Wijland, Roel - In: Business horizons 58 (2015) 5, pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
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Bow to Stern : can literary theory plumb an unfathomable brand?
Brown, Stephen - In: Marketing theory 15 (2015) 4, pp. 445-464
Persistent link: https://www.econbiz.de/10011494669
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When innovation met renovation : back to the future of branding
Brown, Stephen - In: Marketing intelligence & planning 33 (2015) 5, pp. 634-655
Persistent link: https://www.econbiz.de/10011447536
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Selling stories : Harry Potter and the marketing plot
Brown, Stephen; Patterson, Anthony - In: Psychology & marketing 27 (2010) 6, pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646