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~person:"Brunner, Christian Boris"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Brunner, Christian Boris
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The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
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