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Testing Causality Between Marketing Variables Using Scanner Data.
Bult, J.R.; Leeflang, P.S.H.; Wittink, D. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1991
Persistent link: https://www.econbiz.de/10005626096
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The relative performance of bivariate causality tests in small samples
Bult, J.R.; Leeflang, P.S.H.; Wittink, D.R. - In: European journal of operational research : EJOR 97 (1997) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10006674870