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~person:"Cauberghe, Veroline"
~subject:"Psychology of advertising"
~subject:"Öffentlichkeitsarbeit"
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Psychology of advertising
Öffentlichkeitsarbeit
Advertising
8
Werbung
8
Advertising effects
5
Target group
5
Werbewirkung
5
Zielgruppe
5
Children
4
Consumer behaviour
4
Internet marketing
4
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4
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4
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Analphabetismus
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Cognition
2
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2
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2
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2
Product Placement
2
Product placement
2
Video game
2
Visual perception
2
Visuelle Wahrnehmung
2
Werbepsychologie
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children
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(new) advertising formats
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Advertising Effectiveness
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Advertising literacy training
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Advertising planning
1
Brand placement
1
Cognitive advertising literacy
1
Disclosure
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Early adolescents
1
Eye tracking
1
Fair Trade
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Fair trade
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Fairer Handel
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Fernsehwerbung
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Cauberghe, Veroline
Bruhn, Manfred
19
Esch, Franz-Rudolf
7
Rosengren, Sara
6
Boenigk, Michael
5
Eisend, Martin
5
Kroeber-Riel, Werner
5
Kalt, Gero
4
Küster-Rohde, Franziska
4
Mullainathan, Sendhil
4
Nielsen, Martin
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Allen, Chris T.
3
Antonoff, Roman
3
Dahlhoff, Hans-Dieter
3
Dahlén, Micael
3
Fennis, Bob Michaël
3
Gillis, Tamara L.
3
Grove Ditlevsen, Marianne
3
Haley, Eric
3
Kardes, Frank R.
3
Koschnick, Wolfgang J.
3
Spotts, Harlan E.
3
Stroebe, Wolfgang
3
Weinberger, Marc G.
3
Wu, Linwan
3
Yilmaz, Recep
3
Yoon, Sukki
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Adeola, Ogechi
2
Ambler, Tim
2
Aydın, Bayram Oğuz
2
Beckert, Johannes
2
Belliger, Andréa
2
Bernays, Edward L.
2
Bove, Liliana L.
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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The effectiveness of regulatory (in)congruent ads : the moderating role of an ad's rational versus emotional tone
Cornelis, Erlinde
;
Adams, Leen
;
Cauberghe, Veroline
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 397-420
Persistent link: https://www.econbiz.de/10009744449
Saved in:
2
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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