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An exploratory study on perception of celebrity endorsement in public services advertising

Chan, Kara; Zhang, Ting - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 195-209

Persistent link: https://www.econbiz.de/10012129598

Do females in advertisements reflect adolescents' ideal female images?

Ng, Yu Leung; Chan, Kara - In: The journal of consumer marketing 31 (2014) 3, pp. 170-176

Persistent link: https://www.econbiz.de/10010395525

Interpretation of female images in advertising among Chinese adolescents

Ng, Yu Leung; Chan, Kara - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 222-234

Persistent link: https://www.econbiz.de/10011382842

Tween girls' perception of gender roles and gender identities : a qualitative study

Chan, Kara; Tufte, Birgitte; Cappello, Gianna; … - In: Young consumers : insight and ideas for responsible … 12 (2011) 1, pp. 66-81

Persistent link: https://www.econbiz.de/10009011424

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Chan, Kara; Ng, Yu Leung; Luk, Edwin K. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 167-179

Persistent link: https://www.econbiz.de/10009768444

What do adolescent girls learn about gender roles from advertising images?

Chan, Kara; Ng, Yu Leung; Williams, Russell B. - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 357-366

Persistent link: https://www.econbiz.de/10009689301

Segmentation of Chinese adolescent girls using gender roles and ideal female images

Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 29 (2012) 7, pp. 521-531

Persistent link: https://www.econbiz.de/10009681489

How Chinese young consumers respond to gendered advertisement

Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364

Persistent link: https://www.econbiz.de/10010469426

Social comparison of material possessions among adolescents

Chan, Kara - In: Qualitative market research : an international journal 11 (2008) 3, pp. 316-330

Persistent link: https://www.econbiz.de/10003746549

Two Sides of Gender : Sex, Power, and Adolescence

Shah, Manisha - 2022

Adolescents in Sub-Saharan Africa have some of the highest rates of intimate partner violence across the globe. This paper evaluates the impact of a randomized controlled trial that offers females a goal setting activity to improve their sexual and reproductive health outcomes and offers their...

Persistent link: https://www.econbiz.de/10013413657