Similar Search Results - EconBiz

Advertising strategy : a communication theory approach

Percy, Larry; Rossiter, John R. - 1980

Persistent link: https://www.econbiz.de/10000054501

Advertising and promotion management

Rossiter, John R.; Percy, Larry - 1987

Persistent link: https://www.econbiz.de/10000782620

Strategic integrated marketing communications

Percy, Larry - 2018 - Third edition

Persistent link: https://www.econbiz.de/10011823127

Strategic integrated marketing communications

Percy, Larry - 2018 - Third edition

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Figures -- Tables -- Adverts -- Preface -- Part I Introduction to IMC -- 1 Overview of IMC -- What is IMC? -- Managing IMC -- Barriers to effective IMC -- Identifying IMC opportunities -- IMC strategic planning -- Summary -- 2...

Persistent link: https://www.econbiz.de/10011924145

Strategic advertising management

Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001

Persistent link: https://www.econbiz.de/10001565629

Strategic advertising management

Percy, Larry; Elliott, Richard - 2005 - 2. ed.

Persistent link: https://www.econbiz.de/10002259732

Missing ingredients in cause-related advertising : the right formula of execution style and cause framing

Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 231-256

Persistent link: https://www.econbiz.de/10009744453

Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness

Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 741-771

Persistent link: https://www.econbiz.de/10009674969

Strategic advertising management

Percy, Larry; Elliott, Richard - 2016 - Fifth edition

Persistent link: https://www.econbiz.de/10013480091

Strategic advertising management

Percy, Larry; Elliott, Richard - 2012 - 4. ed.

Persistent link: https://www.econbiz.de/10013480347

A service of the