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~person:"Chang, Chun-tuan"
~person:"Percy, Larry"
~subject:"Vereinigte Staaten"
~subject:"Werbeplanung"
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Vereinigte Staaten
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20
Advertising
13
Advertising planning
7
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7
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6
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6
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Chang, Chun-tuan
Percy, Larry
Broadbent, Simon
4
Brunner, Christian Boris
4
Elliott, Richard
4
Jugenheimer, Donald W.
4
Pepels, Werner
4
Scanlon, Paul D.
4
Schrattenecker, Gertraud
4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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International journal of advertising : the quarterly review of marketing communications
2
Advertising and consumer psychology conferences
1
Journal of advertising research
1
Praeger scientific
1
Praeger special studies
1
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ECONIS (ZBW)
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1
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
2
Advertising and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
3
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
4
How market segmentation guides advertising strategy
Percy, Larry
- In:
Journal of advertising research
16
(
1976
)
5
,
pp. 11-22
Persistent link: https://www.econbiz.de/10002636445
Saved in:
5
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
6
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
7
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
8
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
9
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10013480347
Saved in:
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