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~person:"Chen, Qimei"
~subject:"Verbraucher"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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International journal of advertising : the quarterly review of marketing communications
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Sources of product information for Chinese rural consumers
Chen, Qimei
;
He, Yi
;
Zhao, Xinshu
;
Griffith, David
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 67-97
Persistent link: https://www.econbiz.de/10003736341
Saved in:
2
Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei
;
He, Yi
;
Hu, Miao
;
Kim, Jaisang
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012313120
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