Cover -- Half Title -- Title Page -- Copyright Page -- Table of contents -- Preface -- Part Titles and Overviews -- Part I Product Planning at the Business Unit Level -- 1 Innovation and Product Planning -- Definition of Product Planning -- Roles of Product Planning -- Product, Service, or Both...

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product...