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The unbearable lightness of buying
Dawes, John; Graham, Charles; Trinh, Giang; Sharp, Byron - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
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The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia; Confente, Ilenia; … - In: Journal of marketing theory and practice 26 (2018) 3, pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico; Confente, Ilenia; Kaufmann, Hans … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Buying brands at both regular price and on promotion over time
Scriven, John; Clemente, Maria; Dawes, John; Trinh, Giang; … - In: Australasian marketing journal 25 (2017) 4, pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
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Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia; Kucharska, Wioleta - In: The journal of brand management : an international journal 28 (2021) 1, pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171841