Narrow search
Showing 1 - 10 of 13
Cover Image
PUTTING THE RISK PROTECTION ACT OF 2000 TO WORK: APPLIED MARKETING STRATEGIES (PowerPoint Presentation)
Irwin, Scott H.; Good, Darrel L.; Martines-Filho, Joao Gomes - Office of the Chief Economist, Department of Agriculture - 2001
Persistent link: https://www.econbiz.de/10005807860
Cover Image
Estimating Brand Level Demand Elasticities and Measuring Market Power for Regular Carbonated Soft Drinks
Langan, Glenn E.; Cotterill, Ronald W. - Department of Resource Economics, University of … - 1994
This paper reports econometric estimation of brand level demand (AIDS) elasticities for regular carbonated soft drinks using Information Resources, Inc. panel data. Own and cross price elasticities are used to measure actual and hypothetical market power that would arise from potential mergers...
Persistent link: https://www.econbiz.de/10009320451
Cover Image
Market Instability in a New Era of Corn, Soybean, and Wheat Prices
Irwin, Scott H.; Good, Darrel L. - In: Choices 24 (2009) 1
Persistent link: https://www.econbiz.de/10008682706
Cover Image
On the Competitive Interaction Between Private Label and Branded Grocery Products
Cotterill, Ronald W.; Dhar, Ravi; William P. Putsis Jr. - Department of Agricultural and Resource Economics, … - 1996
Recent research in marketing has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10010635635
Cover Image
Pricing and Market Strategies in the National Branded Cheese Industry
Franklin, Andrew W.; Cotterill, Ronald W. - Department of Agricultural and Resource Economics, … - 1994
Persistent link: https://www.econbiz.de/10010635647
Cover Image
Share, Price and Category Expenditure-- Geographic Market Effects and Private Labels
William P. Putsis Jr.; Cotterill, Ronald W. - Department of Agricultural and Resource Economics, … - 2000
ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10010635661
Cover Image
On the Competitive Interaction Between Private Label and Branded Grocery Products
Cotterill, Ronald W.; Dhar, Ravi; Putsis, William P. - 1996
Recent research in marketing has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10009442569
Cover Image
Share, Price and Category Expenditure -- Geographic Market Effects and Private Labels
Putsis, William P.; Cotterill, Ronald W. - 2000
ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10009442577
Cover Image
Pricing and Market Strategies in the National Branded Cheese Industry
Franklin, Andrew W.; Cotterill, Ronald W. - Zwick Center for Food and Resource Policy, Department … - 1994
Persistent link: https://www.econbiz.de/10005510731
Cover Image
Share, Price and Category Expenditure -- Geographic Market Effects and Private Labels
Putsis Jr., William P.; Cotterill, Ronald W. - Zwick Center for Food and Resource Policy, Department … - 2000
ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10005510739