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~person:"Coupey, Eloise"
~person:"Ramaswamy, Venkatram"
~subject:"Business Administration"
~subject:"Economics / Management Science"
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Market segmentation with choice-based conjoint analysis
DeSarbo, Wayne S.
;
Ramaswamy, Venkatram
;
Cohen, Steven H.
-
1995
Choice-based conjoint analysis has increased in popularity in recent years among
marketing
practitioners. The typical …
Persistent link: https://www.econbiz.de/10009476603
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2
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
DeSarbo, Wayne S.
;
Ramaswamy, Venkatram
;
Wedel, Michel
; …
-
1996
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...
Persistent link: https://www.econbiz.de/10009476605
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Line extension versus new brand name introduction: Effects of new products discrepancy and relationship to an existing brand on the information process of new product evaluation
Jung, Kwon
-
1996
Many "new" products enter the marketplace each year. Most of these products are not genuinely new or innovative. One estimate places the number of truly new products at less than ten percent. The other ninety percent are modified or repositioned products. A survey of new consumer products found...
Persistent link: https://www.econbiz.de/10009477612
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