Firms often partition a product’s price into two mandatory parts (e.g., the base price of a mail-order DVD and the surcharge for shipping and handling) instead of charging one all-inclusive price. This study examines whether and to what extent partitioned pricing (compared to one all-inclusive...

Preference markets address the need for scalable, fast and engaging market research. The Web 2.0 paradigm, in which users contribute numerous ideas that may lead to new products, requires new methods of filtering those ideas for their marketability, and preference markets offer just such a...