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~person:"Day, George S."
~person:"Didonet, Simone Regina"
~subject:"Anforderungsprofil"
~subject:"Corporate planning"
~subject:"Marketing management"
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The Speed of Strategic Decisio...
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Anforderungsprofil
Corporate planning
Marketing management
Strategisches Management
20
Strategic management
15
Marketingmanagement
11
Marketing
6
Theorie
5
Theory
5
Dynamic capabilities
4
Dynamische Kompetenzen
4
Firm performance
3
KMU
3
Organisatorischer Wandel
3
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3
SME
3
USA
3
United States
3
Unternehmenserfolg
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2
Innovationsmanagement
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2
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Marketingstrategie
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Strategische Planung
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Szenariotechnik
2
Unternehmensplanung
2
Wettbewerbsstrategie
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Absorption
1
Absorptive capacity
1
Adaptive capabilities
1
Ambidextrous organization
1
Arbeitsgruppe
1
Betriebsgröße
1
Bibliometrics
1
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Day, George S.
Didonet, Simone Regina
Piercy, Nigel
12
Cravens, David W.
9
Grünig, Rudolf
9
Kotler, Philip
9
Kühn, Richard
9
Pfeffermann, Nicole
9
Aaker, David A.
8
Al-Laham, Andreas
8
Bruhn, Manfred
8
Hammer, Richard M.
7
Tomczak, Torsten
7
Welge, Martin K.
7
Kuß, Alfred
6
Mintzberg, Henry
6
Narang, Shanker
6
Percy, Larry
6
Homburg, Christian
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Morgan, Neil A.
5
Ryan, Damian
5
Walters, David
5
Weber, Jürgen
5
Wiedmann, Klaus-Peter
5
Zupancic, Dirk
5
Ahlert, Dieter
4
Andreasen, Alan R.
4
Benkenstein, Martin
4
Emrich, Christin
4
Ford, John B.
4
Gilligan, Colin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
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Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International small business journal : ISBJ
1
Long range planning : LRP ; international journal of strategic management
1
MIT sloan management review
1
Management research review
1
Marketing intelligence & planning
1
Strategic management policy and planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
12
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1
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
2
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
3
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
4
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
5
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
6
Are you a "vigilant leader"?
Day, George S.
;
Schoemaker, Paul J.
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 43-51
Persistent link: https://www.econbiz.de/10003714562
Saved in:
7
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
8
The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
Saved in:
9
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
10
How the absorptive capacity could transform data into better decisions : a multilevel perspective to deal with the difference between firm sizes
Proença, Marina
;
Costa, Bruna Cescatto
;
Didonet, …
- In:
Management research review
47
(
2024
)
5
,
pp. 744-766
Persistent link: https://www.econbiz.de/10014515880
Saved in:
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