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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Grundlagen und Methoden strategischen Marketings
Lambin, Jean-Jacques - 1987
Persistent link: https://www.econbiz.de/10000716806
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Strategic marketing management
Lambin, Jean-Jacques - 1997
Persistent link: https://www.econbiz.de/10000593164
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2000
Persistent link: https://www.econbiz.de/10001445756
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques; Schuiling, Isabelle - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009557945
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An outside-in approach to resource-based theories
Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2007 - 2. ed
Persistent link: https://www.econbiz.de/10003367627
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Are you a "vigilant leader"?
Day, George S.; Schoemaker, Paul J. - In: MIT sloan management review 49 (2007/08) 3, pp. 43-51
Persistent link: https://www.econbiz.de/10003714562