Consumer demand in relation to food is shifting towards products that are safe, nutritious, and of good eating quality. Beef consumers are demanding for experience quality that matches their expectations, particularly with respect to beef tenderness. The development of a beef quality grading and...

This paper’s objective is to investigate the associations between obesity and Food-Related Lifestyles (FRL) in five European countries. A cross-sectional web-based survey was carried out in Belgium, Denmark, Germany, Greece and Poland, January 2008, with quota samples on gender (male, female),...

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...

This paper investigates consumers’ satisfaction level with pork meat and derived products in 26 five European countries. Data were collected through a cross-sectional web-based survey in Belgium, Denmark, Germany, Greece, and Poland during January 2008 with a total sample of 2437 consumers....

Two theoretical frameworks have been used in previous research to explain consumers' interest in effort-saving activities in the context of meal production: the household production approach and the convenience orientation approach. A model is developed that synthesizes both approaches, assuming...

As the global food marketing environment becomes more competitive, marketers will need to devise mechanisms for understanding and mapping changes in consumers’ food-related attitudes and behaviours. Such knowledge is paramount in developing and adjusting marketing strategies, building superior...