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Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Health marketing quarterly 33 (2016) 4, pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
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A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah; Leo, Cheryl; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 28 (2016) 2, pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
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Co-designing social marketing programs with "bottom of the pyramid" citizens
Schmidtke, David; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: International journal of market research 63 (2021) 1, pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
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Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy - In: Journal of strategic marketing 29 (2021) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
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Decision framing and the role of commitment in social choice : implications for social marketing and communications
Lafreniere, Katherine C.; Deshpande, Sameer - In: Contemporary issues in social marketing, (pp. 95-110). 2013
Persistent link: https://www.econbiz.de/10011431912
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Social marketing : current issues and future challenges
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Leo, Cheryl; … - In: Contemporary issues in social marketing, (pp. 216-237). 2013
Persistent link: https://www.econbiz.de/10011431940
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Segmentation in social marketing : process, methods and application
Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011521717
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Breaking it down : unpacking children's lunchboxes
Crespo Casado, Francisco; Rundle-Thiele, Sharyn - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 438-453
Persistent link: https://www.econbiz.de/10011522154
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Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
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Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn; Schuster, Lisa; Dietrich, Timo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098