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~person:"Devlin, Anna G."
~subject:"Supplier"
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Why do suppliers choose wholesale price contracts? : end-of-season payments disincentivize retailer marketing effort
Devlin, Anna G.
;
Elmaghraby, Wedad
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 212-233
Persistent link: https://www.econbiz.de/10011844773
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