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New product creativity : understanding contract specificity in new product introductions

Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58

Persistent link: https://www.econbiz.de/10011458669

Short- and long-term market returns of international codevelopment alliances of new products

Harmancioglu, Nukhet; Griffith, David A.; Yılmaz, Tuba - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 939-959

Persistent link: https://www.econbiz.de/10012107383

Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage

Griffith, David A.; Lee, Hannah S. - In: Journal of international marketing 24 (2016) 4, pp. 1-19

Persistent link: https://www.econbiz.de/10011626803

Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions

Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100

Persistent link: https://www.econbiz.de/10011820305

The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture

Cillo, Paola; Griffith, David A.; Rubera, Gaia - In: Journal of marketing 82 (2018) 6, pp. 49-70

Persistent link: https://www.econbiz.de/10011955018

A cross-cultural investigation of new product strategies for technological and design innovations

Griffith, David A.; Rubera, Gaia - In: Journal of international marketing 22 (2014) 1, pp. 5-20

Persistent link: https://www.econbiz.de/10010348973

Intangible capital, knowledge and new product development competence in supply chains : process, interaction and contingency effects among SMEs

Schoenherr, Tobias; Griffith, David A.; Chandrasekaran, … - In: International journal of production research 52 (2014) 16, pp. 4916-4929

Persistent link: https://www.econbiz.de/10010401780

Product Development Strategy, Product Innovation Performance, and the Mediating Role of Knowledge Utilization : Evidence from Subsidiaries in China

zhang, junfeng; Di Benedetto, Anthony; Hoenig, Scott - 2014

This study examines the interplay of product development strategy, knowledge utilization, and product innovation … products (breakthrough focus), the amount of resources allocated has a U-shaped relationship to subsequent product innovation … innovation performance. The amount of resources allocated to minor revisions (incremental focus) shows no significant …

Persistent link: https://www.econbiz.de/10014041391

What Contributes to the Enhanced Use of Customer, Competition and Technology Knowledge for Product Innovation Performance? A Survey of Multinational Companies’ Subsidiaries Operati...

zhang, junfeng; Hoenig, Scott; Di Benedetto, Anthony; … - 2014

examining the factors associated with the use of different types of knowledge flows from various sources and product innovation …

Persistent link: https://www.econbiz.de/10014041392

Antecedents and Consequences of Teamwork Quality in New Product Development Projects : An Empirical Investigation

Dayan, Mumin; Di Benedetto, Anthony - 2014

The purpose of this paper is to explore the quality of interactions among new product development team members, wherein functional diversity, team stability, and transactive memory system are antecedents of teamwork quality. Three measures of outcomes are used (team learning, speed to market,...

Persistent link: https://www.econbiz.de/10014041393